Our Story
YAAY was created by Pete and Hilton — Adelaide-based gym owners, certified personal trainers, and partners in life and business. With over a decade in the fitness industry, they've built their careers around understanding what the body needs, inside and out.
They'd been taking psyllium husk long before YAAY existed — for gut health, for performance, and for the kind of intimate confidence that no Australian brand was willing to talk about.
The products available were either clinical, outdated, or imported. Everything felt like it belonged in nan's medicine cupboard. Nothing spoke to how they actually lived.
So they built YAAY. Working closely with a Melbourne nutraceuticals company, they formulated More Than Fibre Capsules — a natural blend of psyllium husk and aloe vera, manufactured at a TGA-licensed facility in Melbourne. No shortcuts, no compromise, designed for people who care about what goes into their body and what comes out of it.
Over 2,000 customers later, YAAY is proudly LGBTQ+ owned and operated, Australian made, and has your back(side), for whatever you want to do with yours.

